The worldwide jewelry market will see a big jump in value. It is expected to climb from $366.79 billion in 2024 up to $578.45 billion by 2033. Necklaces are emerging as a particularly dynamic segment in this growing market. The category is expected to grow at a CAGR of 5.8% from 2025 to 2033.[1] The momentum looks solid as customization goes mainstream. This article breaks down the top-performing types of necklaces into practical insights. The aim is to help your brand learn what to use for assortment, pricing, and manufacturing partnerships.
Top 5 High-Demand Necklace Styles
Personalized items are dominating. This focus means customers strongly prefer pieces that feel uniquely theirs, adding a special story behind what they wear. The top custom necklace styles include:
1. Initial Necklaces
Initial types of necklaces remain a crowd-pleaser. A simple pendant featuring a single initial or letter gives a personal vibe without feeling fussy. They pair well with layering and can be offered in brass, stainless steel, or plated options to cover different price bands.
2. Zodiac Necklace
Zodiac designs tap into identity and curiosity. Customers love pieces that feel meaningful yet accessible, making zodiac necklaces a reliable staple. Whether micro-engraved stars, constellation mappings, or symbolic charms, these designs scale across price tiers.
3. Nameplate Necklaces
These types of necklaces offer strong personalization value and higher perceived worth, especially when customers can choose fonts, thickness, and chain length. They support higher average selling prices and earn social proof as customers share their engraved pieces online.
4. Birthstone Necklaces
Birthstone jewelry blends personalization with color. Colorfast stones or good simulants paired with metal frames work well for gifts and mass-market as well as premium lines. These necklace types fit seasonal assortments and can be refreshed with new colorways to keep things fresh.
5. Engraved Bar or Disc Necklaces
Engraved bars and discs provide a versatile canvas for quotes, dates, or brand motifs. These types of necklaces are economical to produce at scale while delivering meaningful value. For best results, optimize engraving depth, contrast, and offer nickel-free options.
Your Brand, Brass, and Beyond
Among many options, brass is a popular material that works well across these styles, delivering warmth, durability, and cost advantages. A solid brass necklace accepts varied finishes and engravings while offering a robust platform for customized necklace solutions and price positioning.
At Star Harvest, we specialize in professional brass and stainless steel jewelry manufacturing. We plan and design every product’s process in advance, and we handle production challenges with a seasoned team. More than 300 jewelry brands have chosen our OEM and ODM services. We aim to be your stable, reliable partner so you can focus on brand building, not the nitty-gritty of production. Choose us, you can benefit from:
- 97% on-time delivery rate to minimize stock-outs and lost opportunities
- 100% full inspection pass rate to reduce after-sales costs
- RJC, SGS, ISO certified factory with zero compliance risk
- Self-developed patented technology and advanced production methods
- Rich industry network plus self-operated factory, with 10-20% lower price for the same quality
- 1V1 exclusive business manager for tailored support
Your Burning Questions, Answered
1. What is the Most Popular Necklace Length?
For mid-to-high-volume orders, 16 inches (collarbone) and 18 inches (standard stylish) are the top requests. Many buyers add 2-inch extenders for layering flexibility and gift-ready sizing.
2. What is the Difference Between a Choker and a Necklace?
Chokers are short, high-neck styles (14-16”). Necklaces are longer, low-draping styles (16-24”) that rest on the upper chest.
3. What is the Popular Necklace Material for Daily Wear?
For practical daily use, brass and stainless steel are superior. Their strong, affordable composition ensures excellent durability and sharp engraving fidelity.
4. What is the Character or Letter Limit for My Engraving/Nameplate?
Aim for legibility and durability, typically 6-12 characters for standard nameplates. Longer inscriptions may require a wider plate or line breaks.
5. Can I Use Special Characters, Numbers, or Symbols (like $, @, &)?
Yes, Star Harvest can accommodate numbers and common symbols. If you want multi-character lines or dates, you might need a wider plate. Before mass production, we will provide professional CAD drawings and a sample to verify.
Conclusion
The soaring demand for personalized, expressive necklaces is a key driver for both sales and customer loyalty. Among many options, brass and stainless steel are the top choices. They allow you to gain a practical, scalable foundation that supports fast customization. At Star Harvest, we offer reliable OEM/ODM support designed to grow your brand with confidence. Visit our website to explore our reliable jewelry manufacturing solutions.
References
[1] Jewelry Market (2025 – 2033). Available at: https://www.grandviewresearch.com/industry-analysis/jewelry-market (Accessed: October 31, 2025)
